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About Us

Morph Maternity is a India's most loved maternity nursing wear brand that accompanies you through the beautiful journey of Motherhood. We are a one stop shop for all your maternity and nursing needs. We aim at providing a hassle free and enjoyable shopping experience to shoppers world-wide. The range is in-line with the latest trends in the fashion world and ensures that your style is not comprised during pregnancy. An affordable range of trendy maternity shirts, maternity pants, maternity jeans, maternity dresses, nursing clothes and more, keeps your pregnancy wardrobe trendy.

Our continuous innovation in this space for the comfort and safety of our customers, has earned us happy customers world-wide.

Morph Maternity is a Yashram Lifestyle  ( ) brand.

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About The Core Team 

Deepa (Founder and CEO)

Deepa, an engineer by training is passionate about women and girl issues. She founded two brands in the clothing space, Morph Maternity and Adira (an intimate wear brand). She put her engineering skills to invent period panty to stain proof periods. Her other innovations in maternity clothing are nursing kurtis and leak-proof bras. As a triathlete and mother of two, she is passionate about creating a healthy environment for every child. Her social initiative, helps parents converse with their children about puberty, body positivity, sexual abuse and more. You can reach her at

Deepa's LinkedIn Profile :

Priya (Director - Operations)

Priya is an accomplished marketing and operations person. She was the top ranked sales person in her previous company. She joined Adira and Morph at it’s infancy and has grown it to a multi crore business. An online marketing ninja, she reads google analytics report for fun.

She loves singing and listens to all genres of music.

Priya's LinkedIn Profile :

Jai (Director - Customer Success)

Jai is an HR guy who founded an outdoor adventure company. He got attracted to the idea of making lives better by selling innovative products of Adira and Morph. He is responsible for customer success at Adira and Morph.

Jai's LinkedIn Profile :